For Daimler’s annual general meeting, held at Berlin‘s City Cube at the metropolises‘ exhibition centre, m box upped the projection mapping game with a very special twist.

The unique challenge: To achieve a perfectly aligned projection with ten projectors – and create a realistic silver look for the specially developed dynamic texture – across a 60-metre stage backdrop. Participants were treated to the perfect illusion of a real, seamless metallic stage element.

The exhibition area also sported a second, smaller version of this silvery projection mapping technology. Our thanks go to lead agency CB.e for entrusting us with this exceptional task.